Dave is a smart businessman. I can remember at the 2001 World Cup he showed up in a rental yellow Ryder truck with 1 popup tent and barrels and gloves to sell. He was late and I asked him and Matt Marshall if I could help set up. After the event when they were clearing out their stock I only had $22 cash and the gloves were $30, Dave said he'd take that deal. Then 2 years later they brought a semi and ironmen had their own bus and dye was making awesome clothes. The rest is history.
I wish I was interested in playing more so I could justify buying some of their more advanced products. But I've got a 16" one piece boomstick from the day that I love.