That price is nasty. I'd just as well play with first strikes at this price.
Wouldn't washrooms cost you between $15k to $60? Well, septic, concrete, and structure, not to mention building permits and continual upkeep. Most small local fields operate as a second income, not their primary, and don't make that much annually.
Aren't there only 4 P's of marketing: product, price, promotion, place(distribution)? Where does this "people" come from? Must be a Canada thing?