Selling with a reserve price
If you don’t see the reserve price option on the form, follow these steps:
Click the Add or remove options link next to Choose how you'd like to sell your item.
In the window that appears, select Reserve price, and then click the Save button.
On the Sell Your Item form, under the starting price, click the Change link next to No Reserve price set for this item.
Enter the reserve price in the window that appears, and then click the Save button.