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Old 05-24-2011, 02:28 PM   #1 (permalink)
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ANSGear buys ActionVillage?

One of my members posted this up over on the OGs. I didn't see it here yet, so...

ANSGEAR buys Actionvillage

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ActionVillage has been one of the leading paintball and extreme sports retailers for the past decade. While focusing mainly on paintball, Action Village expanded its product offerings to include a great selection of skateboard, snowboard, bmx, airsoft and skate/snow/surf apparel. With their competitive pricing and great customer service, Action Village set the bar high throughout all of these industries.

Over the past few years, Action Village had shifted their emphasis to other sports and did not commit full focus to the one category that made them great, Paintball. We have all seen their once enormous selection of products slowly dwindle down to its current state. With their less than stellar redesign of the website combined with our country’s worsening economic conditions, we have all witnessed the demise of a once great paintball company. As it has become public over the past few weeks, Action Village has been struggling and was planning to shut down and close their doors for good.

ANSgear is proud to announce the acquisition of ActionVillage.com. The combined synergies of the two companies will allow for the most dynamic paintball and action sports website in the world! With the consolidation of the two businesses, we will be able to provide one of the largest selections of extreme sporting equipment, while offering top notch customer service. Utilizing the combined 40 years of paintball experience between both companies, we will help bring to you an even bigger and better selection of equipment along with the best deals imaginable.

Over the next few months you will begin to see the rebirth of ActionVillage, a once great paintball company. Stock levels will rise, the selection of products will increase and we will bring back the Action Village that everyone remembers and loved from the “good old days” of paintball. A complete redesign and overhaul are already in the works to bring you an easy to navigate and user friendly shopping experience just like ANSgear.com. Although these changes will not come overnight, we are fully committed to making this a truly great site once again. In addition to our great staff of over 40+ current ANSgear employees, we have begun the process of filling 10 new positions that have been created due to this acquisition. ANSgear and Action Village have been and will continue to be great companies who have supported our local economies and the paintball community for years. We will continue this focus by being able to offer you the best online shopping experience for all of your paintball and extreme sports needs!
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Old 05-24-2011, 04:23 PM   #2 (permalink)
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Not a fan of ANSgear's product substitutions with no warning or notice. Have to see how this plays out. Action Village has slimmed down a lot but always shipped quick and accurately for me.
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Old 05-24-2011, 07:53 PM   #3 (permalink)
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Acquisition of just the e-commerce biz? Never had a problem with ANSgear.
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