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Old 04-07-2011, 10:05 PM   #1 (permalink)
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Tippmann launching new TV campaign to attract new players to the game



Tippmann Sports new television commercial is part of the industry’s first broad reaching multi-media marketing campaign. The half-million dollar effort, called “Experience Paintball,” is designed to generate new exposure for the paintball industry. This program is scheduled to launch on April 11th. The new TV commercial will initially air on cable networks in 19 markets across the country and includes ESPN, ESPN2, Spike, SyFy, Discovery, MTV, VH1, G4, The History Channel, and more with over 20,000 spots airing over an eight-week campaign

The goals for this new program were simply to expose new players to the game and get more players to find a field in their area so they can experience paintball in a fun and safe way.

To help players find a field in their area, we have updated our Try Paintball Now web site located at Try Paintball Now.

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Old 04-07-2011, 10:24 PM   #2 (permalink)
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But the video is pretty good, especially for a new market. Everyone isn't decked out in gear and they are playing a simple setup. I think it will get the right message out.
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Old 04-07-2011, 10:41 PM   #3 (permalink)
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I agree. Thats a good video and great idea. 500 million? Thats not cheap.. Tippmann must be doing well.. or Summit is pushing it to a new level.
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Old 04-07-2011, 10:46 PM   #4 (permalink)
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Old 04-07-2011, 10:49 PM   #5 (permalink)
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Hey thats not too bad for once. Looks fun, safe, not too EXTTTRREEEEEME.
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Old 04-07-2011, 10:54 PM   #6 (permalink)
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Bring on the newbs! Now all of us who have any experience need to support our sport and expand it with people who want to play, but have been afraid to try and/or have been ignorant of how to get started.
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Old 04-07-2011, 10:55 PM   #7 (permalink)
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I agree. Thats a good video and great idea. 500 million? Thats not cheap.. Tippmann must be doing well.. or Summit is pushing it to a new level.
500 thousand, but that's still a lot of clams. Hope it is a success.
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Old 04-07-2011, 11:04 PM   #8 (permalink)
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Great TV spot, but when I used the field locator at the site, of the five fields found, two have been out of business for at least three years.
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Old 04-07-2011, 11:08 PM   #9 (permalink)
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Looks good. Looks like fun, their wearing masks, just good all around.
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Old 04-07-2011, 11:13 PM   #10 (permalink)
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I am VERY OKAY with this marketing. Bravo Tippmann. You are the first to make paintball look loke the equivalent of hiking, technical climbing, or baseball, rather than street luge, BMX, sky surfing, and their "extreme" ilk.

Marketing analysts are awesome, I assume.
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