Originally Posted by Horizon
It's not that hard to make good paint, but it is harder, takes more time, and therefore costs more. With paint manufacturers struggling (bankruptcies, closures, mergers, and moving to cheaper labour markets are all evidence that this is obviously happening), it must be difficult for them to spend the extra money and then try to recoup it.
I'm not a paint manufacturer, but I can tell you why they would resist putting born on dates on paint.
If a store or field had a choice between two manufacturers of paint, one that has born on dates and the other that doesn't, almost all would chose the one that doesn't. Why? Because just about everyone of their customers would choose the freshest paint, for obvious reasons. Then they would be stuck with their older inventory, and as it got older still, it would be that much harder to get rid of. With the low markups in the paintball industry, if they have to flog older paint for very cheap or even end up throwing it away...well, you could see why they wouldn't want to do that. It would make it that much more difficult for smaller stores and fields who do not turn their inventory over quickly.
If all manufacturers were forced to put born on dates, then automatically retail paint prices would have to increase to make up for the spoilage.
retailers can counter this by putting new stock in the storage room until the boxes on display are all sold. you see grocery stores do this with milk to a degree, the fresh ones are in the back of the lineup.
it takes cooperation on the store's part, but they have every reason to do it.
but hey, it's not as profitable as mystery date paints. at least good stores have the courtesy to open the box to show that it is good.