GanonsGrin hijacked the existing scented formula and sold it to Calvin Klein. It's projected release date is September 2014 under "Feces by CK". It's ad campaign is focusing on the "Everybody does it" approach.
All royalties sent to GanonsGrin have been reallocated to his "Save a Stingray" organization. This isnt a protected species program, but merely a Brass Eagle recycling site. Details of it's existence can be found under "YoBrokeAssBoughtWha.org"