The phantom is minimal, cost effective, refined, and simple. Also, there aren't various versions of the different parts to stumble over. The consistency of design and supply by CCI over the years adds a lot of value.
The unibodies went a little too far (on simplicity) and were too difficult to clean out with heavy use (auto-trigger). I was glad to see threaded barrels. I may get to a 12g phantom setup some day; they are a little small to me. Most of my phantom time was with a 7oz back bottle and a lot of auto-trigger.
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some things are stickier than others