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|04-07-2011, 09:05 PM||#1 (permalink)|
Join Date: Apr 2009
Tippmann launching new TV campaign to attract new players to the game
Tippmann Sports new television commercial is part of the industry’s first broad reaching multi-media marketing campaign. The half-million dollar effort, called “Experience Paintball,” is designed to generate new exposure for the paintball industry. This program is scheduled to launch on April 11th. The new TV commercial will initially air on cable networks in 19 markets across the country and includes ESPN, ESPN2, Spike, SyFy, Discovery, MTV, VH1, G4, The History Channel, and more with over 20,000 spots airing over an eight-week campaign
The goals for this new program were simply to expose new players to the game and get more players to find a field in their area so they can experience paintball in a fun and safe way.
To help players find a field in their area, we have updated our Try Paintball Now web site located at Try Paintball Now.
Last edited by TippmannEmployee1; 04-07-2011 at 10:16 PM.
|04-07-2011, 09:24 PM||#2 (permalink)|
Slowly making progress
Join Date: Apr 2008
Location: Vail, AZ
But the video is pretty good, especially for a new market. Everyone isn't decked out in gear and they are playing a simple setup. I think it will get the right message out.
|04-07-2011, 09:41 PM||#3 (permalink)|
Join Date: Mar 2006
Location: 04426 to 28460
I agree. Thats a good video and great idea. 500 million? Thats not cheap.. Tippmann must be doing well.. or Summit is pushing it to a new level.
|04-07-2011, 09:49 PM||#5 (permalink)|
Join Date: May 2007
Location: Herp-a-Derp Derp
Hey thats not too bad for once. Looks fun, safe, not too EXTTTRREEEEEME.
|04-07-2011, 09:55 PM||#7 (permalink)|
Join Date: Feb 2009
|04-07-2011, 10:08 PM||#9 (permalink)|
The Attractive Fireman
Looks good. Looks like fun, their wearing masks, just good all around.
|04-07-2011, 10:13 PM||#10 (permalink)|
Rejected by Caelus
Join Date: Jul 2009
Location: Denver, CO
I am VERY OKAY with this marketing. Bravo Tippmann. You are the first to make paintball look loke the equivalent of hiking, technical climbing, or baseball, rather than street luge, BMX, sky surfing, and their "extreme" ilk.
Marketing analysts are awesome, I assume.
I live again, so it would seem.....