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Old 02-28-2013, 12:55 AM   #1 (permalink)
The Craigslist King!
 
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What are the companies under KEE classified as?

What exactly are the companies under Kee Action Sports classified as? (Empire, Invert, JT, Brass Eagle, BT, RPS… etc.) Are they internally created departments of Kee or wholly-owned subsidiary companies? Are they nothing more than a brand name? Could they independent, but Kee owns their distribution rights? Most importantly why do they suddenly disappear without so much as a whimper? And with no support from their parent company? (Diablo, Evil, Odyssey, Piranha, Extreme Rage… etc.)

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Old 02-28-2013, 12:59 AM   #2 (permalink)
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its all owned but KEE. they are all just brand names. and the other brand names (Diablo, Evil, Odyssey,ect.ect.ect.) they are still around you just have to call Kee for them. ANSgear.com still stocks all their goodies.

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Old 02-28-2013, 01:04 AM   #3 (permalink)
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Empire
Invert
BT
Pure Energy
Halo/Odyssey
View Loader
WGP
Brass Eagle
PMI
RPS
JT

Ect..

Obviously you can see what their public display devisions are. I'm imagining the other companies were aquired purely for IPs.
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Old 02-28-2013, 01:51 AM   #4 (permalink)
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Probably not a complete list, but:

Internally created:

Empire
BT
Invert (Defunct)
Diablo (Defunct)
Psychoballisitcs (Defunct)
32 Degrees (Defunct)
TASO (Defunct)

Acquired:


JT
View Loader (Defunct)
WGP (Defunct)
Brass Eagle (Defunct)

Halo/Odyssey

PMI (Defunct)
Pure Energy
RPS
Extreme Rage (Defunct)
Evil (Defunct)

http://www.youtube.com/watch?v=XcBtyGWI8lM
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Old 02-28-2013, 11:08 AM   #5 (permalink)
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So it's basically just a Manufacturer/Wholesaler that buys paintball brands and assets and either miraculously revives them to their former glory, or makes them dormant and liquifies the assets. Horizontal Integration anybody?
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Old 02-28-2013, 12:30 PM   #6 (permalink)
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And these also if I recall correctly:

Air America

Unique sporting goods
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